Personal Branding references images of people used to provide entrepreneurs and small business owners to grow their businesses. These images are created with your vision of the perfect client in mind these include unique client interests, attractions, and needs that are incorporated into your session through the use of colors, props, style, and tone.
Personal Branding sessions can also include clients, their team, processes, needs, and services. These sessions should not end with just headshots, a branding session is all about your product, services, and target clients and should be incorporated into your personal branding session. The importance of additional content is for marketing.
Statistically if you put a photo every 75-100 words your article will get shared more times than a post without the use of images, as frequent. The importance of images in our posts and marketing is more and more important to ensure that our brand is being shared.
So, who needs Personal Branding?
- Small Businesses
- Coaches and Consultants
- Natural Health Clinics
- Social media influencers and public figures
- Food Bloggers
And so much more.
Moving Past Headshots
Over the last decade or so we have started moving beyond the necessity for just headshots while many still want a few headshots for their online presence many see the necessity to showcase what they do, how they do it and who they do it with. Meanwhile showing the best work and how they achieve an end goal that matches each business’s individual goal.